American University of Armenia Chapter 3 Credit Cards as Payment Gateway Questions

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Please read “Hey Whipple Squeeze This” fifth edition-Chapter 3 and 4. Type 1000-1500 words to answer the following questions.

1. Please observe a person you may know and describe the buying process for a VISA credit card. Please imaging the buying process.

2. Please explain the importance of authenticity in advertising.

3. Please describe “conflict” in advertising. In order to do so, please use one of the ads you can recall and describe how the conflict was built in the campaign.

4. What is a metaphor? How metaphor is applied in the world of advertising?




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