Pierce Foods A New Food Model in the Age of Pandemic Discussion

Question Description

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About this Assignment

Small businesses account for 99.9% of all firms and are directly responsible for more than half of the new jobs created in the United States. In this course, you have learned about small business models, financing, forecasting, accounting, and management. For this assignment, you will develop a 2,000-2,500-word small business plan.

Prompt

To start, you should create a fictional small business. You will then write a paper that incorporates all of the following components:

  • Business Description: Summarize your vision for the business. Explain your business model (e.g., direct sales, brick-and-mortar, click-and-mortar, or franchise) and describe the products or services your company will provide.
  • Industry Background: Provide a brief description of the background/history of the industry you have chosen for your business.
  • Financial Plan: Identify the short-term and long-term financial goals for your small business. Explain your plan to obtain financing for the business.
  • Sales Forecast: Provide an immediate (six-month), short-term (two-year), and long-term (five-year) sales forecast for your small business.
  • Feasibility Plan: Develop a feasibility plan to determine if your business can meet operating expenses. The feasibility plan should identify the target market for your business, identify and analyze your direct and indirect competitors, identify the organizational competence of your business, and perform a financial analysis to determine the viability and profitability of your company.
  • Exit/Succession Strategy: Describe how you will determine if the business is failing and what your exit strategy will be should your business fail. In addition, describe the succession strategy you will use if you decide to exit the business.

Using Sources

You may refer to the course material for supporting evidence, but you must also use three sources and cite them using APA format. Please include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal. If you use any Study.com lessons as sources, please also cite them in APA (including the lesson title and instructor’s name).

  • Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question.
  • Secondary sources come from peer-reviewed scholarly journals, such as the International Small Business Journal (ISBJ). You may use sources like JSTOR, Google Scholar, and OMICS International to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not a reputable source, though the sources listed in Wikipedia articles may be acceptable.)

If you’re unsure about how to use APA format to cite your sources, please see the following lessons:

Grading Rubric

Your essay will be graded based on the following rubric:

Category Unacceptable (0-2) Needs Improvement (3-6) Good (7-8) Excellent (9-10) Total Possible Points
Required Components (x3) Many key components are missing Some key components are missing All key components are included All key components are included and supported with an appropriate amount of explanation and detail 30
Structure and Organization (x2) Disorganized and illogical structure hinders understanding Somewhat disorganized, but structure does not detract from understanding of main points Structure is logical; main points are supported by organization Organization is logical; structure enhances clarity and delivery of main ideas 20
Clarity (x2) Vague or unclear writing; reader is left with several unanswered questions Writing is ambiguous in a few areas; overall content is either not fully explained or is too wordy for the content included Phrasing and word choice are mostly effective; explanations and descriptions are thorough without being wordy Syntax is very clear and concise; all supporting explanations and descriptions are precise, thorough, and efficient 20
Evidence & Sources (x2) Evidence is nonexistent or irrelevant to overall purpose; fewer than three sources are cited or all citations are from non-reputable sources Evidence from three cited sources is present but does not tie directly to main points and purpose of the paper Evidence from at least three cited sources clearly supports and relates to overall purpose and the paper’s main points Evidence from at least three cited sources is well-integrated and enhances the paper; main points are thorough and well-developed, connecting clearly to overall purpose 20
Mechanics (x1) Incorrect spelling, punctuation, capitalization, and use of standard English grammar hinders understanding Several instances of incorrect spelling, punctuation, capitalization, and usage of standard English grammar Few instances of incorrect spelling, punctuation, capitalization, and usage of standard English grammar No or very few instances of incorrect spelling, punctuation, capitalization, and usage of standard English grammar 10

 

 

 

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